On Wednesday morning, Nov. 16, 2016, Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled its new Harveys Supermarket store concept in Adel during a ribbon cutting ceremony at 400 West 4th St.
The new Harveys Supermarket is focused on delivering many ways to save with “Great Low Price” items and “Low and Staying Low” deals, which together offer more than 3,000 items at reduced prices throughout the store.
The remodel is part of a 73- store conversion throughout the Southeast, spanning Georgia, South Carolina, North Carolina and Florida.
By listening to customers in the Adel community, the company has tailored the new Harveys Supermarket store to the needs of the community it serves, with a focus on great value, stunning quality food and serving with personality. Some items include:
• Breyer’s Ice Cream – 48 oz. – Was $5.99 Now $4.50 (25% savings)
• Crisco Vegetable Oil – 48 oz. – was $4.19 – now $3.19 (over 20% savings)
• Nestle Pure Life 24 CT – was $4.99 – now $3.99 (20% savings)
• White Lily Self-Rising Flour – was $3.49 now $2.99 (15% savings)
Ken Wicker, Regional Vice President for Southeastern Grocers said, “Today marks a momentous occasion in the long and proud heritage of Harveys stores in the Southeast. The great products and great service that we promise to our customers are staying the same – but we are making a meaningful difference to families on a budget by launching all new ways to help them save money.”
“No matter what new Harveys Supermarket our customers visit, they will find their favorite products, with thousands of prices lowered on the items they purchase most,” said Ken Wicker.
The refreshed Adel location offers enhancements throughout the new and improved Harveys Supermarket store, including: • Harveys newest design concept features a new façade, with fresh, contemporary interior signage.
• More than 800 products are now priced, “Low and Staying Low,” and are easily found in store with a distinctive bright yellow thumbs-up sign – price guaranteed for at least 6 months.
• Over 2,200 items across the store are reduced in price – easily identified by the, “Great Low Price” tags – great low prices, whether on-sale or offsale.
• New $1 Zone within the store, with savings on more than 600 popular items for only $1, including beverages, canned goods, cleaners, meals, greeting cards, baby and health items.
• An expanded meat department with new smoked meats and value meat selections – Big Pack, Big Value!
• “Pick 5” with more than 75 items to choose from, including fresh and frozen meats, for only $19.95; a 25% average discount!
• Refreshed produce department featuring stunninglyfresh quality produce from over 90 local farmers.
New Rewards Card Launched
And yet another way to save at the new Harveys, Adel customers will be able to upgrade to a Harveys Rewards + Plenti® card and earn points across multiple brands.
The average Harveys household will have the opportunity to save hundreds of dollars annually with the upgraded Harveys Rewards + Plenti® program, including earning free gas and groceries whenever they purchase gas and groceries. For more information, customers can visit http://www.harveyssupermarkets.com/plenti.
About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, is the second-largest supermarket in the Southeast based on store count.
The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and instore pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are wellknown and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers.
For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
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